Sales and Marketing Secret #2

How many of you advertise?

If you do advertise, why do you do it?

Most of us think we must advertise to get sales, sales, sales. We think if we don't spend the money on print, radio, or TV ads - we won't make any money.
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In last week's blog, I discussed the importance of developing a keen understanding of the consumer. From this keen understanding, the marketing strategy and plan needs to be developed. It is through the development of this strategy that you will attempt to reach your target audience and focus

We are already into 2008. Have you had the opportunity to sit down and plan out what your 2008 looks like in the business world? Many people take the time to make New Year's resolutions but many businesses fail to do the same thing for their organizations. If you haven&#

Hello, and welcome to the Ciceroni blog! By reading this blog, you will sharpen your business, and sales and marketing skills in preparation of becoming a well rounded and knowledgeable business person.

Throughout 2008, I will be discussing easy to follow techniques to increase your s

I am currently writing a paper that focuses on how UK consumer product based companies can tackle the US market and what the options and oportunities are for them. If you have anything to add to this topic, wither through experienece or through a lack of it, please get in touch.

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