This is the look I get from my dog "Jake" at least twice a day, when he's ready to take me for a walk. It's been part of my home office experience for the past six month's. The nice thin

Sales and Marketing Secret #2

How many of you advertise?

If you do advertise, why do you do it?

Most of us think we must advertise to get sales, sales, sales. We think if we don't spend the money on print, radio, or TV ads - we won't make any money.
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In last week's blog, I discussed the importance of developing a keen understanding of the consumer. From this keen understanding, the marketing strategy and plan needs to be developed. It is through the development of this strategy that you will attempt to reach your target audience and focus

We are already into 2008. Have you had the opportunity to sit down and plan out what your 2008 looks like in the business world? Many people take the time to make New Year's resolutions but many businesses fail to do the same thing for their organizations. If you haven&#

Hello, and welcome to the Ciceroni blog! By reading this blog, you will sharpen your business, and sales and marketing skills in preparation of becoming a well rounded and knowledgeable business person.

Throughout 2008, I will be discussing easy to follow techniques to increase your s