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		<title>Blog Entries for Paul Turner</title>
		<description>A guide to employer branding</description>
		<link>http://www.themetanetwork.com</link>
		<lastBuildDate>Fri, 09 Jan 2009 19:54:54 +0100</lastBuildDate>
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			<title>All aboard the Employer brandwagon</title>
			<link>http://www.themetanetwork.com/index.php?option=com_myblog&amp;amp;show=All-aboard-the-Employer-brandwagon.html&amp;amp;Itemid=86</link>
			<description>&amp;nbsp; &lt;p align=&quot;left&quot;&gt;All aboard the Employer brandwagon&lt;/p&gt;&lt;p align=&quot;left&quot;&gt;&amp;nbsp;&lt;/p&gt;&lt;p align=&quot;left&quot;&gt;Employer branding as a concept dates back to 1990, when Simon Barrow first came up with his now famous definition of what an employer brand is all about. Despite this, the real push by organisations to define, implement and monitor their own brand seems to have gained momentum only in the last few years. Whether that&amp;#39;s to do with the HR profession only belatedly gaining an understanding of  [...]</description>
			<author>paulturner08</author>
		<category>employer branding</category>
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