Part 3

In the last blog edition, we talked about the 3 main types of advertising you should be considering for your business and the effectiveness rating of these types. To review, they were:

Telemarketing 2%
Emails .75%
Direct Mail 3%

These results are far

  

Sales and Marketing Secret #2
All Advertising is CRAP
Part 2

Before we get back to talking about wasting your hard earned dollars on advertising, I would like to spend a few minutes discussing the so-called "recession". This last week, I spent some

Sales and Marketing Secret #2

How many of you advertise?

If you do advertise, why do you do it?

Most of us think we must advertise to get sales, sales, sales. We think if we don't spend the money on print, radio, or TV ads - we won't make any money.
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In last week's blog, I discussed the importance of developing a keen understanding of the consumer. From this keen understanding, the marketing strategy and plan needs to be developed. It is through the development of this strategy that you will attempt to reach your target audience and focus

  

We are already into 2008. Have you had the opportunity to sit down and plan out what your 2008 looks like in the business world? Many people take the time to make New Year's resolutions but many businesses fail to do the same thing for their organizations. If you haven&#