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Peter A Cicero's Blog
avatar Description:
Sales and Marketing Secrets of Major Corporations - What they don't want you to know!
Category >> inventor

Mar 24
2008

All Advertising is Crap! Part 3

Posted by Peter A Cicero in salesmarketinginventoradvertising

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Part 3

In the last blog edition, we talked about the 3 main types of advertising you should be considering for your business and the effectiveness rating of these types. To review, they were:

Telemarketing 2%
Emails .75%
Direct Mail 3%

These results are far







Mar 06
2008

All Advertising is Crap! - Part 2

Posted by Peter A Cicero in salespatentsmarketinginventoradvertising

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Sales and Marketing Secret #2
All Advertising is CRAP
Part 2

Before we get back to talking about wasting your hard earned dollars on advertising, I would like to spend a few minutes discussing the so-called "recession". This last week, I spent some




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