Blog Entries for Peter A Cicero

All Advertising is Crap! Part 3

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Part 3

In the last blog edition, we talked about the 3 main types of advertising you should be considering for your business and the effectiveness rating of these types. To review, they were:

Telemarketing 2%
Emails .75%
Direct Mail 3%

These results are farbetter then what you would achieve by using radio or TV!

Today, I am going to talk about increasing the effectiveness of these techniques by up to 10x the standard! The technique is called [...]

All Advertising is Crap! - Part 2

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Sales and Marketing Secret #2
All Advertising is CRAP
Part 2

Before we get back to talking about wasting your hard earned dollars on advertising, I would like to spend a few minutes discussing the so-called "recession". This last week, I spent some time ‘shopping" in Madison. All of the places I went: The Mall, Target, Wal-Mart, the grocery store, were packed! People were out in droves spending money. There were no indications of people b [...]

Advertising is CRAP!

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Sales and Marketing Secret #2

How many of you advertise?

If you do advertise, why do you do it?

Most of us think we must advertise to get sales, sales, sales. We think if we don't spend the money on print, radio, or TV ads - we won't make any money.

Here is a dirty little secret the advertising world does not want you to know. Over 95% of businesses who advertise fail to breakeven on their advertising spend! The game goes something like this [...]

Sales and Strategy Planning

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In last week's blog, I discussed the importance of developing a keen understanding of the consumer. From this keen understanding, the marketing strategy and plan needs to be developed. It is through the development of this strategy that you will attempt to reach your target audience and focusthe experience of their desire into all of your marketing materials.

The second part of providing an effective experience is in the development of the sales strategy/plan. This comes from [...]

Understanding Your Customer

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We are already into 2008. Have you had the opportunity to sit down and plan out what your 2008 looks like in the business world? Many people take the time to make New Year's resolutions but many businesses fail to do the same thing for their organizations. If you haven't done it yet, get moving! Once these goals are established, I strongly encourage you to re-visit them on a monthly basis. This allows you to keep the ship steady and look for any potential course changes to ei [...]

Sales and Marketing Secrets of Major Corporations

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Hello, and welcome to the Ciceroni blog! By reading this blog, you will sharpen your business, and sales and marketing skills in preparation of becoming a well rounded and knowledgeable business person.

Throughout 2008, I will be discussing easy to follow techniques to increase your sales, brand awareness and product placement success. In my direct executive level involvement over the years, I have uncovered many business "secrets" of major corporations. Big businesses have [...]