I am currently writing a paper that focuses on how UK consumer product based companies can tackle the US market and what the options and oportunities are for them. If you have anything to add to this topic, wither through experienece or through a lack of it, please get in touch.
Years ago I had a friend share his "box theory" with me and further explain how I, in particular, didn't fit inside his boxes very well. He said he had a box for different types of people and that almost everyone fit within a specific type of box. He told me I jumped from box to box and
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