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Sep 26
2008

Too many? Or is too much the best?

Posted by Herb Kraft in LinkedInbuilding Relationships

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If you have visited the Liberace Museum, in Las Vegas, you can buy a shirt that says "Too Much of a Good Thing is Fantastic." Side note- Metro Pizza is close buy. EAT THERE!

Fair enough.

No before anyone goes nuts after they read what I am about to say, please, remember, your mileage may vary!

What does having 12,000 Linked In Connections--- mean?

As to my connections, and that includes Lions that I don't know personally, I have a specific reason that each and every one of them was contacted.

For example, I saw a person in the CRM business who is a Lion, and I wrote to them, "hey, we're in related industries.... like to chat...." not a form letter!

[Name field]

Please [Name field] link to me.

If you were to ever contact me and ask me to refer you to one of my connections, in most cases, I really know and can really ask the other person for some of his or her time to help you.

Now, a story.

Wearing my "mass market software" hat, I had a competitor put out 1,000 Receipes. Okay- at the time, there wasn't much of an Internet. So a floppy disk or 2 with 1,000 searchable receipes was cool.

I said "BAH HUMBUG, KILL CRUSH, DESTROY!"

So we got 5,000 Receipes. The competitor, by the way, got a copy of my program and threw it against the wall and starting cursing. She was one of the original supermodels (really) but could out curse most people.

The games began. Another company did 50,000 receipes. That sold okay. My 5,000 recipes did better.

Then some goof did 1,000,000 receipes. Result- NO SALES at all. Why was that?

We did some focus groups. Consumers thought that:

1. it was a lie;

2. it couldn't be used (how do I find anything from 1,000,000 receipes- real world answer, it's very easy with SQL; their view, impossible; these days Google can search a billion records in near real time)

The homily ends. If, as a LION I ask you (polietly) to introduce me to someone in your list, will they have any idea who you are?

Are numbers alone a worthy goal?

I'm new here, and from now, I'm just going to ping fellow Lions that I have a good reason to contact. 

Here is the address to complain:

cleguy@gmail.com 



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