After receiving yet another "invitation to join my network" from Plaxo, Zing, Zoom, Boom, et al... I wonder just how many social networks are too many?  If I spent all my time joining networks, posting and updating bloggs, and attending networking events, there would be no time left

The Lion's network is confirmation that global engagement is of great importance. Very few of the most serious problems facing us as individuals can be solved by applying "individual responsibility".  If that was the most

The media is not your friend - and it's not your enemy.
It can however be a valuable tool for:
- raising awareness
- influencing perceptions
- disseminating information
- attracting attention

Some key principles in attracting the right sort of media attention include